Aspirational Dining in a Recession

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Aspirational Dining in a Recession

(Note: In the previous post I defined the growing market segment of “aspirational dining” restaurants.  This is valuable background to this post and merits a read.)

What sets the “aspirational dining” market segment apart was their creation of the perception that their food cost more because it was worth more.  This perception is what made people aspire to dine in their restaurants.  During the salad days of the last decade these restaurants thrived on people’s desire to dine at a restaurant that would create a sense of jealousy amongst their peers.  Having dinner and being seen at these restaurants was a sign of status and achievement.  This all changed when the economy took a turn.

Read the full post at The Manager’s Office

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About David Hayden

David Hayden is the creator of The Hospitality Formula Network, a series of websites dedicated to all aspects of the restaurant industry. He is also the author of the book Tips2: Tips For Improving Your Tips and Building Your Brand With Facebook.

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2 comments on “Aspirational Dining in a Recession

  1. Pingback: Independent vs Corporate Restaurant Priorities « Tips on improving your Tips

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