(Note: In the previous post I defined the growing market segment of â€œaspirational diningâ€ restaurants.Â This is valuable background to this post and merits a read.)
What sets the â€œaspirational diningâ€ market segment apart was their creation of the perception that their food cost more because it was worth more.Â This perception is what made people aspire to dine in their restaurants.Â During the salad days of the last decade these restaurants thrived on peopleâ€™s desire to dine at a restaurant that would create a sense of jealousy amongst their peers.Â Having dinner and being seen at these restaurants was a sign of status and achievement.Â This all changed when the economy took a turn.
Read the full post atÂ The Manager’s Office
Pingback: Independent vs Corporate Restaurant Priorities « Tips on improving your Tips
Pingback: The Index « Tips on improving your Tips