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Tag Archives | manager

The Groupon Effect

I remember a few years back when people would post pictures of their newest purchases on Facebook and MySpace.  Their new car, watch, or house would be displayed for all to see and envy.  It was a subtle form of bragging intended to show their success and maybe even inspire jealousy in others.  They were […]

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Aspirational Dining in a Recession

(Note: In the previous post I defined the growing market segment of “aspirational dining” restaurants.  This is valuable background to this post and merits a read.) What sets the “aspirational dining” market segment apart was their creation of the perception that their food cost more because it was worth more.  This perception is what made […]

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