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Tag Archives | how restaurant owners can increase sales

Aspirational Dining Defined

I am a Mac guy.  This means only the occasional interruption for updates from Microsoft.  These are most often for Word for Macs.  Yet in none of these updates have they added to my spell check dictionary words like “Barack Obama, Al Qaeda, or Facebook.”  If they do implement this change they can use this […]

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Cost vs Profit

In a previous post about why restaurants charge for different extras, I discussed the difference between the guest’s perception of profits and reality.  It is not uncommon to hear a guest say, “I can buy this for half as much at the grocery store.”  The problem is that food in a restaurant carries far more […]

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Extras and Upcharges

I received a message the other day from a friend and reader of the blog who is not in the business. She recounted going out to eat and asking for a few extras. When the bill came it was filled with minor charges for each of the items she requested. Her concern was not that […]

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Understanding Restaurants: The Owner’s Perspective

This is the final installment of a four-part introduction.  If you missed the previous posts on the overview, the guest’s perspective, and the manager’s perspective, click the links in this sentence. People ask me on occasion if I aspire to open my own restaurant one day. It always reminds me of the old Mitch Hedburg […]

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